Apr 23, 2022
presented by Fauzia Burke
Every author needs a website in their name. In this presentation, Fauzia Burke shared tips for creating a website and making it as effective as possible:
Why you need a website even before you finish your book
Why your website should be a workhorse and not a show pony
Why you need a content strategy that makes your website a unique place to visit
How to sell more books by making your website the hub of all your marketing
How to build a website to gain attention from the media
Common mistakes authors make in their marketing
Fauzia Burke is a book marketing expert and pioneer of online book publicity. As the founder and president of FSB Associates, she has spent more than 25 years publicizing books by bestselling authors such as Alan Alda, Arianna Huffington, Deepak Chopra, Sonya Renee Taylor, Ken Blanchard, Charles Spencer, as well as many first-time authors. In 2019, she co-founded Pub Site, a platform for building author websites and used by authors like Tom Clancy, Robin Cook, and hundreds more. Fauzia also does consulting and offers a “power hour" for authors needing marketing advice. Whether you’re a first-time author overwhelmed by the idea of building a brand or an experienced author wanting to take your marketing and publicity to the next level, Fauzia can help! She’s the author of Online Marketing for Busy Authors, and is based in San Diego, CA.